Site Systems is an IT consulting firm which helps companies such as 20th Century Fox manage, deploy, and analyze online marketing services. To better serve their customers, and better position their products, Site Systems turned to Pod 9 for an entirely new brand identity and a redesign of their current website.

Pod 9's scalable WebENHANCE solution was a perfect match for Site Systems redesign and rebranding goals.

Pod 9 and Site Systems' teams together identified key areas and tactics for recreating Site Systems' brand identity both online and offline, which included an all new logo and tagline, updated color palette, and an entirely new visual approach to the brand.

A unique, modern logo was designed by Pod 9, which implied Site Systems' data-focused service by matching opposing bar graphs and shadows to form the letter "S". Online, contemporary photography was matched with a primarily HTML based design for quick page downloads, and a crisp color palette added a professional and welcoming feel to the site.

Pod 9 developed a templatized, style-sheet based website design which allowed for efficient, simple expansion of the subsections with minimal need for new graphics. 1-click access to all major products and company info was facilitated via a three-tiered navigation: a global top navigation bar, a product-specific left navigation, and a content area featuring anecdotal cues to information and services. User-friendly features such as "Hints and Tips" and free newsletters were added to help build customer site acceptance and allow for future data collecting opportunities.

Pod 9's website design was easily integrated into Site Systems' content delivery and management tools, and clear documentation was delivered to allow Site Systems' in-house team to easily update and expand their website content and appearance without any additional support.

With a revitalized brand identity, and all new website features and functionalities, Site Systems is poised to capitalize on its proprietary tools and new market positioning.