Ubi Soft Entertainment is a top 10 video game publisher worldwide, and one of the most trusted names in the industry today. Ubi Soft enlisted Pod 9 to help execute their online marketing strategy to better serve an audience growing in both number and expectations.

Pod 9 was able to meet Ubi Soft's online marketing needs with its comprehensive and customizable WebCAMPAIGN solution.

Ubi Soft's new online marketing strategy was designed to generate presale interest in its wide variety of video game titles, and targeted the interests of parents, adult gamers, and members of the press.

Using Pod 9's RAPIDLaunch methodology, our design strategy focused on the creation of self-contained Flash microsites. From there, Ubi Soft could add additional marketing components as each title required- from rich media emails, sweepstakes, and screensavers, to downloadable .mp3's, wallpapers, broadband video, and more.

By allowing the brand characteristics of each game title to drive the visual approach to microsite design, Pod 9 has helped Ubi Soft promote over 20 game titles online in the past year alone. The scale of projects spans the gamut from fully-Flash animated microsites translated into more than 5 languages for Ubi Soft's worldwide audience, to sites that can be browsed using the latest Internet-capable game consoles.

A constantly evolving process, Pod 9 continues to help Ubi Soft deploy, conceptualize, and maintain projects on a monthly basis- from individual video game microsites, to banner ads, sweepstakes, and a host of on-demand marketing components.

Pod 9's collaboration and execution of Ubi Soft's online marketing strategy helped contribute to a 42% increase in sales in the year 2001 for Ubi Soft worldwide, as they took one more step toward their goal of becoming a top 5 publisher by 2005.